The giant fell to the ground; Another 150 crores for Mollywood, will 2018 fall in front of Adu Jeevita

 

Once crore clubs were very rare for Malayalam cinema. But in three and a half months after the birth of the new year, 50, 100, 150, 200 crore clubs were put in the hands of Malayalam. Mollywood was not ready for any compromise not only in box office but also in content and making. That is the reason for these blockbuster successes. Also, non-language cinephiles are fond of Mollywood films. Aadujeetvam is one of the films that paved the way for this huge success of Mollywood.

Directed by Blessy, the Prithviraj starrer was a hit from the first show on the first day. The good word of mouth publicity received also helped. Later saw Prithviraj's Box Office Therotham. The collection of Atu Jeevitham, which entered the fifty crore club in just four days after its release, is now out.