Foreign language ads for election campaigns in Canada

 

 

Parties in Canada are making every effort to secure votes in the election. The campaign is trying to woo ethnic votes. The ads asking for votes range from various foreign languages to Punjabi. Parties are trying to attract voters in their preferred languages using multilingual and multi-platform strategies. Communities in affluent areas such as the 905 belt in British Columbia and Ontario are being targeted more.

This is a unique election and the biggest feature this time is the very short timeframe and the huge cost of online campaigns, says Harneet Singh, managing principal of EOK Consults. Various parties have already spent $5.6 million on social media ads alone. The Punjabi community in Canada, which numbers more than a million, is a crucial influence in BC, Ontario’s 905 region, Calgary and Edmonton. Historically, the Liberal Party has had the strongest support among immigrant South Asian communities. But this election marks a change. The Conservative Party of Canada has spent a lot of money on Punjabi-language ads. The ads address pressing community concerns such as robbery, crime, and vehicle theft.