Alberta's welcome signs are changing; new ones are shaped like the province

By: 600011 On: Apr 17, 2026, 1:46 PM

 

 

 

The government has decided to change the highway welcome signs along the borders of the province of Alberta. The current rectangular signs will be replaced with new signs shaped like the map of the province of Alberta.

About 24 signs are being replaced in this way. The current signs have the phrases "Welcome to Alberta" and "Wild Rose Country". Transportation Minister Devin Driesen announced that the new ones will be installed by the summer of 2026. The text on the new signs has not yet been decided.

Last year, the government replaced the phrase "Wild Rose Country" from vehicle license plates with the motto "Strong and Free". The new change is a continuation of this.

However, there is also a protest in the province against spending money to replace the signs. Critics argue that money is being misused for such things instead of spending it on health and housing projects. But supporters say the new change will boost the province's pride.